Monique Hesseling, global head of personal lines segmentmarketing at Zurich General Insurance has agreed to join ACORD asvice president and chief standards officer to oversee standardsdevelopment, implementation, and related services.

At Zurich, Hesseling was responsible for developing newpropositions for consumer products in areas including futuremobility, telematics, e-cars and future living. Most recently,Hesseling was engaged in product development initiatives forEuropean markets and Latin America, and represented the insuranceindustry in the EU's E-Motion initiative.

She previously served as chief marketing officer and head ofbranch operations for 16 offices in 10 nations at Zurich's GlobalEnergy business.

Hesseling's previous positions include vice president of globalresearch and development at ACE, vice president of research andbusiness intelligence at Mutual of Omaha Companies, and marketingdirector, international financial services at Cigna. She is a Dutchcitizen and has worked in Europe and the United States.

"Monique has a unique international background combined with abusiness savvy that values technology," says ACORD president andCEO Gregory Maciag. Hesseling is no stranger to ACORD, havingserved the organization for many years in various roles, mostrecently as chair of the ACORD Standards Committee.

"Her European and multinational background provides a globalbusiness perspective that will complement our team. She focuses onsolving business problems and that must always be the core ofindustry standards," adds Maciag.

"Insurance is a very global yet local business. That's reflectedacross ACORD's working groups and committees representing bothestablished and emerging markets," says Hesseling. "I look forwardto working with all ACORD members as I can easily relate to theirchallenges and what ACORD can do to support them."

Hesseling will be based in ACORD's New York office.