Effisoft, a reinsurance software vendor, is making a major push for North American business by setting up its North American headquarters in Dallas and founding Effisoft USA Inc. Based in Paris, the worldwide company has more than 300 clients in five continents and 15 countries, including the United States.

"The US is our top marketing priority for 2013," says Effisoft managing director Julien Victor. "Many US insurers are still using spreadsheets and generic databases to manage reinsurance, so there's a great need here."

Effisoft's WebXL software is a comprehensive reinsurance platform that supports the administration of ceded, assumed, and retroceded reinsurance for all lines of business.

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