We had some fun here last year with humorous insurance commercials. Maybe we should start acategory for head-scratching commercials produced for insurancecompanies.

A definition used for the word irony is: Language device inwhich the real intent is concealed or contradicted by the literalmeaning of words or a situation.

I think that perfectly describes the current GEICO commercialplugging their motorcycle insurance. Now don't get me wrong,motorcycle insurance is an important and valuable offering. In thisad, a motorcyclist is shown riding down the road with what looks tobe a suit made of money; dollar bills are flying off the rider.

All the while, the gentle strains of the song MidnightRider are playing in the background, with the voice of GreggAllman singing and the guitar playing of his brother Duane. It's alovely song that talks about riding, although it doesn'tspecifically mention motorcycles.

It's easy to get lost in an Allman Brother song; you don't hearmany Allman songs in commercials. But then it hit me: Didn't DuaneAllman die in a motorcycle crash? The answer, of course, is: Yes hedid. In 1971, at the age of 24 and just two years after his bandhad formed, one of the most promising American guitarists of hisgeneration was gone.

And then I remembered that the original bassist for the AllmanBrothers, Berry Oakley, died in a motorcycle crash just one yearlater at almost the exact patch of highway in Macon, Ga., whereDuane Allman lost his life.

So, to recap, two of the six original members of the AllmanBrothers died in separate motorcycle crashes and 40 years laterGEICO is playing one of the bands most famous songs to plug theirmotorcycle coverage.

Now, I don't expect the band to continue mourning the deaths oftwo of their circle for 40 years. That would be too much. Butsomeone should have thought about how and where GEICO's advertisingfirm planned to insert this music.

GEICO is known for its humorous commercials—the cavemen amongothers—but this advertisement has no humor to it. Just a weirdlooking guy riding down the road with dollar bills falling off hisclothes and the Allmans playing in the background.

It is, indeed, a crazy world we live in.