One of the hottest topics of 2012, allowing employees to "bring your own device" to work, will continue in 2013 as mobile technology improves and employee policies evolve. For many agency principals, however, the "D" in BYOD is less about the device and more about the "demand" from staff, especially young new ones who come to the agency with different expectations than their predecessors.

I have written about the power shift between buyers and sellers and how changing buyer expectations force businesses to rethink how they market, service and sell to their customers. That same shift is happening within the work environment, where it not only affects workflow, but changes the drivers of some HR strategies. 

Current incentives to ensure employees are happy and productive are different from past methods. Financial compensation isn't always top of the list; often simple things like flexible hours, open access to social media and allowing use of personal devices can make your agency a welcoming environment and a supportive culture.