Travelers: New Bone

The holidays are a time of giving, and the Travelers dog isthinking of others this season. This feel-good commercialassociates Travelers with a positive message delivered byincredibly cute dogs—advertising gold!

Progressive: Standoff

Progressive's Flo commercials aim to give customers the sensethat shopping for insurance is as easy as shopping in a retailstore. The company pushes that idea further by conceptualizing thecompany's Name Your Price Tool into a fictionalized pricing gun—andthen comedy ensues.

State Farm: State of Discovery

“What year is it?” It's 2012, Andre Dawson, and your spotin this State Farm Discount Double-Check commercial was a hit thisyear, proving that it's always a good idea to do adouble-check.

Geico: Happier Than a Slinky on anEscalator

This year, Geico released a new series of commercials about howhappy its customers are. Are they happier than a Slinky on anescalator? Geico says yes!

Progressive: Competition

Customers know that insurers are competing for their business.This humorous commercial lets customers know that Progressivetrains hardest to better serve them.

State Farm: Jingle 2.0 Road Trip

The little boy in this commercial might be glad to see grandma,but service that slow from an insurance company just won't do.State Farm promises speedy and personal service.

Geico: Maxwell the Piggy Meets the StreetLuge

Geico brought back Maxwell the little piggy (who goes “wee wee”all the way home) for one of 2012's top Super Bowl commercials.

Farmers: Roof

A roof protects your home, and Farmers wants to protectwhat protects you. This commercial for the company's new roofinsurance discount delivers laughs while sending a message thatit's important to make sure your roof is covered.

Nationwide: Vanishing Deductible

Wouldn't it be great if we could make all those annoying thingsin life just disappear? The truth is, we can't, but Nationwideeases the pain of this harsh reality by letting you know that yourdeductible can disappear with the company's Vanishing Deductiblepromotion.

Allstate: Mayhem: On Hold

Mayhem is still everywhere, and in this commercial from 2012, hekeeps you on hold.