Progressive:Standoff
http://youtu.be/5Rz6H4bZzhQ 
Progressive's Flo commercials aim to give customersthe sense that shopping for insurance is as easy as shopping in aretail store. The company pushes that idea further byconceptualizing the company's Name Your Price Tool into afictionalized pricing gun—and then comedy ensues.

Nationwide: Vanishing Deductible
http://youtu.be/aEPeJhGG3E0
Wouldn't it be great if we could make all thoseannoying things in life just disappear? The truth is, we can't, butNationwide eases the pain of this harsh reality by letting you knowthat your deductible can disappear with the company's VanishingDeductible promotion. 

GEICO: Maxwell the Piggy Meets the StreetLuge
http://youtu.be/H8ZDV3fvaXM  
GEICO brought back Maxwellthe little piggy (who goes “wee wee” all the way home) for one of2012's top Super Bowl commercials.

Allstate: Mayhem: On Hold
http://youtu.be/JRhbqn17MtY 
In this spot, “Mayhem” gleefully tortures a desperatecustomer who's just had an accident by keeping him on hold.

Progressive: Competition
http://youtu.be/3SjMmxbxjIw  
Customers know that insurersare competing for their business. This humorous commercial letscustomers know that Progressive trains hardest to better servethem.

Travelers: New Bone
http://youtu.be/ygPflNimYl4
The holidays are a time of giving, and the Travelersdog is thinking of others this season. This feel-good commercialassociates Travelers with a positive message delivered byincredibly cute dogs—advertising gold.

State Farm: Jingle 2.0 Road Trip
http://youtu.be/mBRmlVEvQO4
The little boy in this commercial might be glad to seegrandma, but she's obviously not happy that her son went with aninsurer that doesn't offer State Farm's speedy, personalservice.

GEICO: Happier Than a Witch in a BroomFactory
http://youtu.be/3btVEGC00Ns
This year, GEICO released a new series of commercialsabout how happy its customers are. Are they happier than a witch ina broom factory? GEICO says yes!

State Farm: State of Discovery
http://youtu.be/ghITg_eq8Zo 
“What year is it?” It's 2012, AndreDawson, and your appearance in this State Farm DiscountDouble-Check commercial was a hit this year—another athlete-drivenadvertising home run for the insurer.

Farmers: Roof
http://youtu.be/ONHEUhnj7BY 
A roof protects your home, and Farmers wants toprotect what protects you. This commercial for the company'snew-roof insurance discount delivers laughs while sending a messagethat it's important to make sure your roof is covered.