American International Group, Inc. unveiled a new logo (picturedleft) that the company will use for its marketing and advertisinglater this fall, and also confirmed this morning that it hasreceived notice that the company is under consideration to bedesignated as a systemically important financial institution(SIFI).

AIG says its updated logo will be used in a limited capacityuntil the company completes the rebrand of its property andcasualty and life and retirement segments later this fall. In June,the company internally announced plans to rebrand its P&Csegment, currently known as Chartis, as AIG and its life segment,known as SunAmerica, as AIG Life and Retirement.

See PC360's list of top 10 insurance-companylogos

“AIG's clients, investors, and the general public areincreasingly recognizing that AIG has made America whole plus aprofit,” says Robert H. Benmosche, AIG president and chiefexecutive officer, in a statement. “Our new logo reflects a rebuiltand forward looking AIG—contemporary, dynamic, transparent, andrevitalized. Every day, we are working to build on thataccomplishment bycontinuing to innovate, while providing ourclients with outstanding products and services.”

AIG also confirmed this morning that the Financial StabilityOversight Council (FSOC) has sent the company a “notice ofconsideration,” alerting AIG that it will be reviewed in “Stage 3”of the FSOC's process to determine which non-bank financialinstitutions will be considered systemically significant, andtherefore subject to federal oversight.

AIG officials have previously said they expect the company to come under federaloversight, and that they look favorably at such aprospect.

“In a way, we see it as a big positive,” Benmosche said inAugust. He added, “We really don't know when we will be regulated,but we do believe we will be regulated by the Federal Reserve,probably. We're putting an enormous amount of effort and cost tomake sure that we are Fed-ready.”