Insurers know the power of advertising, so it's no surprise thatthey are the producers of some of the best commercials ontelevision. Whether they're funny or touching, these commercialsleave an impression on consumers' minds that they keep with themwhen deciding who to go to when they need coverage for home andauto.

The following are the best insurance commercials currently onTV, as selected by the PropertyCasualty360.com editorial team.These commercials made an impression on us, either through ahilarious spokesperson, adorable animal or just plain bizarresituation.

Click “next” to go through, in no particular order, the bestinsurance commercials on TV now—and let us know if we missed any ofyour favorites by commenting below!

Update: The voting has closed! Click here to see if readers voted yourfavorite commercial number one.

Editor's Note: One of Liberty Mutual's“Responsibility”-themed commercials, originally on our Top 10list, was removed at the insurer's request on the afternoon of May1. In its place, and in recognition of the international nature ofthe P&C industry, we have replaced it with a hilariouscommercial from the U.K.

State Farm: State ofUnrest

Can you call your insurance and speakto an agent at three in the morning? In its “State of Unrest”commercial, State Farm sends the message that its representativesare ready to handle any claim at any time—and in a nice, pressedpair of khakis.

Allstate: Mayhem

You may know Dean Winters as a television actor, appearing onshows such as 30 Rock. But you definitely know him as“Mayhem” in Allstate's popular ad campaign. Mayhem was a unanimousselection for the best commercials—the real trouble was figuringout which was “the best.”

Progressive: Pants onFire

Progressive's commercial spokesperson “Flo” is admittedlygetting old, but the addition of two awkward insurance clerks froma nameless rival company has breathed some life back into thecampaign. The lying rivals—who are called out for claiming theyoffer a service that is only available from Progressive—sendscustomers the message that they should stick with a company theytrust, or else they could end up losing their “pantalones.”

AXA: Experienced Drivers

What if we walked the way that we drive? AXA poses this questionin a U.K. ad for its rewards system for experienced drivers. Wouldyour inexperience be evident, or would you be reaping the benefitsof your experience?

Nationwide: World's Greatest Spokesperson

Nationwide's World's Greatest Spokesperson campaign features“the world's greatest spokesperson” appearing with a microphone atthe side of customers in trouble—echoing the company's slogan andthe commercials' closing jingle of “Nationwide is on your side.” Inthis commercial, he is sitting next to a customer in his overturnedvehicle, delivering the bad news that the car is most likelytotaled. However, he brings some good news and cheerful banter tomake light of the situation, and make customers feel comfortableand safe with Nationwide on their side.

State Farm: State of Regret

In an effort to keep its current customers, State Farm spellsout how turning to another insurer that looks better on the outsidecan actually cause regret—and lets customers know that it's OK to“let it out.”

Travelers: Dog

Dogs are advertising gold, and Travelers knows it. The companyhas been featuring an adorable scruffy dog in a series of ads thatshow how Travelers can cover home and auto and reward customers for“good behavior.” In this particular ad, the Travelers dog falls inlove and soon finds he needs more protection than ever before.

Farmers: University of Farmers

Farmers agents get hands-on training from Professor NathanielBurke, played by actor J.K. Simmons, in the company's University ofFarmers ad campaign. From larger-than-life dryer firedemonstrations to a classroom full of the critters who run into theroad and cause car crashes, the University commercials tend to berather kooky, but manage to teach a lesson and demonstrate thatFarmers' agents know what they're talking about.

Geico: Little Piggy

Geico has had some great advertising campaigns, including its“Good News” ads, talking gecko mascot and even the TVseries-inspiring (albeit short-lived) Caveman. But while these areall overplayed at this point, the recent Rhetorical Questionscampaign, featuring Mike McGlone's serious demeanor posingsilly-yet-obvious rhetorical questions, introduced one thecompany's latest best campaigns. Crying “wee wee wee” all the wayhome, Little Piggy Maxwell delivers laughs while boosting brandloyalty with a generation that has come to enjoy Geicocommercials.

Allstate: Mayhem

Everyone has their personal favorite Mayhem commercial, posingthe question: “Are there any Mayhem commercials thataren't good?” It was tough to narrow it down, but theseare two of our favorites.