What areas of mobile technology for insurance can bring the quickest return on investment and why should insurers adopt them?
Achieving the desired return on investment (ROI) requires insurers to first consider the business issues that are driving them to even consider mobile technologies. After all, the ROI is always going to be tied to the business value.
I might also argue that the best approach to mobile won't necessarily deliver the quickest ROI, but it should deliver the greatest ROI. And, those insurers who work from a reactive mode by responding to each functionality request or each new mobile device may find themselves with a wide variety of front end silos similar to those that most every insurer has experienced and struggled with on the back end.
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