What areas of mobile technology for insurance can bring the quickest return on investment and why should insurers adopt them?
What is the fastest ROI in mobile? Make your landing pages and Websites mobile compatible with smart-phones and tablets; especially with the iPhone and Android devices.
Sounds obvious, right? But, apparently it's not. A recent Google study shows that 79 percent of all insurance company landing pages and Websites are not optimized for mobile. Surprised? I was. An Equation Research report completed on behalf of Gomez, Inc., shows that 61 percent of consumers would likely never return to a site with a poor mobile experience. That combination is deadly.
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