OK, so I'm being somewhat facetious with the headline. But when this press release popped into my email box this morning, that was my first reaction:

Remembered.com announces the release of My Bucketlist, a new social networking application that helps you assemble a list of life goals and complete them with the help of friends and family.

My Bucketlist allows anyone to easily create a wish list of things they'd like to achieve during their lifetime…The bucketlist application relies heavily on social media like Facebook to connect people from all over the world. Features include the ability to invite friends, create events, and share photos and videos. Once a goal is created – it is matched with connections in your network to assist, and also vendors who can offer discounts and group offers to help fulfill that goal. Advertisers are now able to reach groups of potential customers who have expressed an interest in buying.

Ah, and the key to this venture is the last sentence about advertisers — who are the driving force behind all of the feel-good facade of social media, after all.

Of course, there is an insurance angle to this. Just think about all the high-net-worth baby boomers who will need insurance for exotic global trips, being shot into space, owning a Formula One racecar or gondola or pony before they die. That all needs to be insured, right? What better way to hit up prospects than to connect with them though this app!