A company's logo is synonymous with itsbrand. In insurance, a good logo is instantly recognizable, allowscustomers to associate the company with important qualities liketrust and protection, and establishes loyalty. A bad logo goesunnoticed.

The PC360 staff believes the 10 bestlogos featured—in no particular order—in this slideshoweffectively represent their companies while standing outvisually from those of their competitors. In a poll at the end ofthe slideshow, we leave it to readers to determine which of the 10featured logos is the best.

Click “next” to see all 10 logos and vote in the poll.

Editor's Note: The polls have closed theresults are in. Click here to see where you ranked the top 10logos.

Fireman's Fund, started in 1862, was named for an arrangement inwhich the company paid 10 percent of its profits to widows andorphans of firefighters—a mission the company continues today. Thefirefighter's helmet featured in its logo not only represents thecompany's charitable heritage, but also sends a message that thecompany is dependable and courageous.

The Statue of Liberty is a symbol ofAmerica's freedom. Utilizing the recognizable figure in LibertyMutual's logo communicates a message that the company is strong,notable and reliable.

Lloyd's logo is simple yet elegant,established, traditional and quietly powerful—much like the oldestinsurer in the world.

The man in Sentry's logo is Captain John Parker, who on April19, 1775 rallied 77 fellow minutemen to face British troops in thefirst military encounter in the American Revolution. Captain Parkerand his men were outnumbered, but stood firm in their conviction tosecure their freedom. Parker is meant to represent Sentry's motto:“Strength, Protection and Vigilance.”

At first glance, one might wonder what a stag has to do withinsurance. But The Hartford stag is actually representative of thecompany's name.

The oldest Hartford logo on record (from 1861) depicts astag—also called a hart—fording a stream, makingit a natural symbol for a company called “Hartford.” The logocommands respect while also conveying a reverence for nature.

For a company founded in 1879, TokioMarine's logo is modern, progressive and eye-catching.

The Travelers umbrella clearly symbolizes coverage, conveying asense of protection. The insurer uses the icon effectively in itstelevision ads—especially its popular Travelers Dogcommercials—with the umbrella displayed above cars and homes,safeguarding them from the risks featured in the TV spots.

USAA was founded by a group of Armyofficers with the goal of providing “service for the service.” Itslogo conveys that message through the image of an eagle, thenational bird and a symbol for the U.S. military services. Arecognizble symbol to Americans, the logo expresses loyalty,honesty and integrity.

The owl, a symbol of wisdom andprotection, is a key element of the W.R. Berkley Corporation logo.The owl is used constructively, communicating a sense that thecompany is knowledgeable about insurance and its products willoffer the assurance customers are looking for.

Swiss-based insurer Zurich has a logothat features an isolated letter “Z” in a font that is striking,pronounced and solid.