Brokers fully understand the important supporting role they play in helping risk managers prepare reports and presentations to senior financial management.

George Haitsch, executive vice president and North American practice leader for Willis Risk Solutions, knows it from firsthand experience: He was a risk manager for 10 years before coming to Willis.

As Haitsch sees it, with his decade-long perspective on the corporate side, brokers need to understand what the risk manager is trying to achieve and how best to support that effort—both in terms of short-term and long-term goals.

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