Super Bowl XLVI will not soon to be forgotten. With the New York Giants written off around week 14 of the season with a .500 record, this team exemplifies what it takes to go from ordinary to extraordinary. Tom Coughlin once said, “If you are as good as you can possibly be, the rest will take care of itself. What we need to talk about is winning before we talk about anything else.” Win, they did.
In the interest of full disclosure, I am neither a Patriots nor a Giants fan. Like many viewers, I merely wanted to watch a great game, a fun halftime show, and some humorous commercials. With those goals in mind, this Super Bowl may rank with the best of them.
True success comes from looking across the business landscape. Which companies execute things well, marginally well, or not well at all? The Giants were a decent football team during the regular season, and they could have settled for the status quo. But they didn’t. Instead, they recognized that to achieve success would mean to improve upon what they were already doing marginally well.
This is true in any industry. Most companies stay in business by doing things marginally well, or “the way it has always been done.” The ones that succeed do so by offering superior quality and services. They are able to look beyond their own four walls across the industry to better understand how the competition works and what motivates them.