The financial world, blogosphere and just about everywhere else has been waiting with bated breath over the last several days with the news that Facebook would be doing an IPO. The deal finally went down yesterday, to the tune of $5 billion, opening the door to more speculation as to whether we might be on the cusp of a new tech IPO boom.

Whether or not the offering will usher in a new dot.com era, however, is a moot point. The real interest in Facebook's success lies in an issue that's dear to the heart of insurance: understanding young customers.

Nothing illustrates more clearly the power of Millennials than the Mark Zuckerberg story. Many news accounts of the Facebook IPO start with the awed comment: “What started in a Harvard dorm room eight years ago is on its way to being the biggest tech IPO ever.”

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