In order to compete in an intense buyer's market for Cyber Liability insurance, both carriers and brokers are stressing the consulting role they can play in helping companies assess their risk.

For example, specialty-insurer Hiscox promotes its "deep dive" into the safety protocols that clients have in place, says Jim Whetstone, senior vice president and U.S. technology and privacy manager.

"Clients benefit from the process because it's a third-party validation of their controls," says Whetstone.

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