Filed Under:Agent Broker, Agency Technology

American Airlines Plays it Smart in Baldwin Flap

This year has been loaded with mishaps relating to social media that I've been more than happy to sound off about: from Gilbert Gottlieb's Twitter disaster ("Ducking Social Media Disaster") to the Anthony Weiner debacle ("Burnt Weiner and the Rethinking of Social Media"), culminating in the eyes-wide-shut nightmare of Penn State and Jerry Sandusky.

But finally, as we hit the waning days of 2011, we find an example of a corporation that does something right in the social media arena: to wit, the case of American Airlines versus Alec Baldwin.

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