NU Online News Service, Nov. 3, 10:47 a.m.EDT

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United Property & Casualty Insurance Co. (UPC) is the newestmember of the Trusted Choice consumer-branding program for theIndependent Insurance Agents and Brokers of America.

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The St. Petersburg, Fla.-based insurer is the 64thinsurer to become a Trusted Choice company partner.

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Dave Evans, Trusted Choice executive director says, “UPC isexpanding their distribution footprint outside of the Southeast andnow is entering northeastern states such as Massachusetts and RhodeIsland. We look forward to their continued growth in serving theneeds of Trusted Choice agents and their clients.”

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Incorporated in 2007, UPC is a property and casualty stockinsurance company and wholly-owned subsidiary of United InsuranceHoldings Corp., a publicly traded company. The carrier's operationsare administered by United Insurance Management, L.C., as managinggeneral agent.

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According to Reuters, the company was formed to underwritehomeowners and dwelling property and casualty lines.

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“UPC Insurance is very excited about joining Trusted Choice,”says Mel Russell, UPC's chief underwriting officer and senior vicepresident. “We feel that it will be a mutually beneficialpartnership, especially as the company continues to grow andexecute its strategic plan. Since our founding we have beenfocused on the independent agency system, and are pleased to beable to partner with the IIABA as a Trusted Choice member. We lookforward to helping to build the Trusted Choice brand.”

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