Filed Under:Agent Broker, E&S/Specialty Business

Educational Article Series: Program Business—From Submission to Finish Line

Part 2: Taking the Completed Submission to Market

Dedicated insurance programs are an excellent way for independent agents and agencies to set themselves apart from their competitors and help grow a specialized, renewable and, potentially, profitable book of business.

In addition to conventional commissions on premiums, with some carriers there may be opportunities to take an equity position in the program.

The SWOT assessment

The carrier will first begin a formal assessment of the program’s strengths, weaknesses, opportunities and threats (SWOT).

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