Insurance Technologies Corp., introduces AgencyBuzz, a dripmarketing tool created for independent insurance agents. AgencyBuzzallows agents to automate their online and offline marketingprocesses and manage their contacts in an interface that can assigna relationship status—prospect, customer or lost—for each line ofbusiness the agent offers.

“It is important for agents to build relationships and keeptheir agencies in front of their prospects and customers. Manyagents struggle to do so on a consistent basis due to timeconstraints,” says Laird Rixford, vice president of productdevelopment. “AgencyBuzz automates the marketing process so agentscan keep the personal touch while having more time to focus onselling more policies.”

Through AgencyBuzz:

• Contacts can be organized by line ofbusiness, relationship status, agency contact, and agencylocation.
• Design library allows an agent tochoose their email designs.
• Content library has more than 250pre-written, insurance-specific articles an agent can use in his orher emails. Articles are continually being added to thelibrary.
• Create drip processes to trigger emailto be sent on birthdays, anniversaries, holidays or when a contactis first added to the system.

“We know how busy insurance agents can get so we designedAgencyBuzz as a way an agent can automatically follow up on thepolicies he quotes during the day without having to manually sendevery email,” says Rixford. “With AgencyBuzz, an agent canstreamline his or her sales process, significantly increase thenumber of policies closed and retain their current customers.”