NU Online News Service, July 18, 2:47 p.m.EDT

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Insurance buyers can now use O.co, also known as Overstock.com,to get automobile and home insurance quotes thanks to a partnershipwith independent insurance agency Answer Financial.

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“More and more consumers are using the Web to save money on autoand home insurance, and the Answer Financial platform allows themto effectively shop the market and compare prices to find some ofthe best deals,” says Rob Slingerland, chief executive officer ofAnswer Financial, in a statement. “Bringing this capability toO.co’s savvy online customers is a perfect fit for ourbusiness.”

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Overstock.com announced its move to the O.co uniform resourcelocator (url) last month. O.co CEO Patrick Byrne says the additionof insurance to the website “is the next step in adding morevisibility to our new url.”

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Interestingly, Answer Financial and online auto insurerEsurance, both owned by White Mountains Insurance Group, are to bepurchased by Allstate Corp. for about $1 billion.

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The transaction is expected to close in the fall.

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Late last month Esurance and Security First Insurance Co. announced a partnership to offerhomeowners’ insurance in Florida.

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Today Allstate Corp. says Joseph Lacher, president of Allstate Protection, is leaving thecompany immediately. Lacher led all of Allstate’s property andcasualty offerings as president of Allstate Protection.

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