There's not much that appeals to potential customers more than reducing operating costs, streamlining business processes, and improving the customer experience. Through its xPression product, EMC Document Sciences has been able to bring those changes to customers. In return, those customers rewarded the company by helping EMC earn a RAVE Award for document creation.

"At our core, EMC and its Information Intelligence Group are focused on helping our customers get maximum leverage from their information, so we attribute our success to providing valuable solutions that automate business processes," says Paul O'Brien, vice president and general manager, information access products for the Information Intelligence Group, a division of EMC.

EMC Document Sciences xPression automates the generation of highly customized and personalized customer communications for multichannel delivery, including print, email, Web, fax, and mobile device, according to O'Brien. Built on a service-oriented architecture, xPression generates a variety of customer communications including correspondence, proposals, contracts, policies, statements, and marketing materials from a single system.