Spring is a time to refresh and regenerate as the world reawakens after the long, drab months of winter. We perform this renewal in many ways, including the age-old custom of spring cleaning. For a business, this regeneration should focus on one thing in particular: marketing.
Yes, spring should signal a time to re-examine and re-animate your marketing campaign. What aspects of your marketing are working? What are not? What needs to be updated? What needs to be added—or subtracted? Stagnation is deadly to a marketing campaign. Marketing should always move forward. And while I don't think the ancients had marketing specifically in mind when they said this, remember the old adage: "Fear not going forward slowly; fear only to stand still."
Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader
Your access to unlimited PropertyCasualty360 content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- All PropertyCasualty360.com news coverage, best practices, and in-depth analysis.
- Educational webcasts, resources from industry leaders, and informative newsletters.
- Other award-winning websites including BenefitsPRO.com and ThinkAdvisor.com.
Already have an account? Sign In
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.