Filed Under:Agent Broker, Sales & Marketing

State Farm, Farmers Insurance Helping Agents & Brokers Embrace Social Media — Podcast

“Fan and follower relationships on social networking sites are creating an unprecedented opportunity for corporate/local companies to extend customer relationships into the online realm,” said Clara Shih, CEO of Hearsay Corp.
“Fan and follower relationships on social networking sites are creating an unprecedented opportunity for corporate/local companies to extend customer relationships into the online realm,” said Clara Shih, CEO of Hearsay Corp.

Agents and brokers for State Farm and Farmers Insurance are gaining a new tool that will aid them in developing and maintaining a social media strategy while at the same time staying compliant with regulations and branding missions.

The two insurers rolled out a technology initiative today called Hearsay Social, which is a social media management platform designed to help “corporate/local” companies embrace the use of social media sites like Facebook, Twitter, and LinkedIn.

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