In a world of electronic job postings, where students interact on Facebook, managers do virtual performance evaluations, and couples are matched to each other electronically, the idea of physically visiting a college campus and meeting with students may seem as outdated as posting a newspaper want-ad.
Despite the prominence of the virtual world, and the fact that many students do expect companies to have not only web sites but also Facebook pages, there are still tremendous rewards and opportunities for employers, students, and faculty related to having industry professionals come to campus.
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