ProspX, Inc.,InsiderConnectmaking it easy

InsiderConnect is an electronic marketing solution that deliverstargeted insurance industry and line-of-business specific news andupdates to producers who are working on related new and renewalbusiness opportunities. The technology maintains the privacyand confidentiality of the producer's pipeline at all times andwithout the need to maintain profiles of any kind.

InsiderConnect aggregates and delivers opportunity specificcontent via a custom generated newsletter to each producer's e-mailinbox. The information can then be shared with prospects and clientto help the producer build credibility and strengthenrelationships.

"Like most brokers, we are inundated with industry messageseveryday and from every direction," said Rick Lobo, vice presidentof commercial business for Riggs, Counselman, Michaels &Downes, an insurance broker in Baltimore, Md. "Staying on top ofinformation that is valuable to our prospects and clients isessential to building and strengthening those relationships. WithInsiderConnect, ProspX allows our producers to overcome emailoverload by filtering out what is irrelevant to the business we areworking on and delivering only what is important us, right when weneed it. InsiderConnect removes the burden of having to registerand maintain profile information with various industry news sourcesand business partners, which most producers do not doeffectively."

InsiderConnect also makes it possible for business partners suchas insurance carriers and wholesalers to deliver their messageearly in the sales cycle helping to elevate their keydifferentiators and gain producer mindshare. Via ProspX's platform,partners target their updates to the producers working on specificdeals, eliminating spam and increasing the likelihood that theirinformation will be presented to clients and prospects.

"Brokers already benefit from the ability to proactively search,find, and collaborate with thousands of carrier underwriters in theProspX network," said Todd Young,president and CEO of ProspX. "With InsiderConnect, carriers can bejust as proactive delivering the right message, to the rightmarket, at the right time."