Brown & Brown Inc. acquired substantially all of the assets of Ladd's Agency Inc. The acquisition includes certain assets of two wholly owned subsidiaries of Ladd's Agency.

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The purchase price was not disclosed, but Brown & Brown said Ladd's Agency has annual revenue of about $1.4 million. The agency and its predecessors have been providing insurance products and services to businesses and individuals in the Greater Syracuse, N.Y., metropolitan area since 1928.

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The seller was Alliance Financial Corp., an independent financial holding company headquartered in Syracuse.

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