State Farm recently introduced a widget for Android smartphone users that allows drivers to automatically reply to incoming texts that are received while on the road. Named "On the Move," the app allows users to compose and preload customized messages that can be sent as automated responses to incoming text messages.

State Farm's Patty Gaumond, assistant vice president of enterprise Internet solutions, and Susan Hood, claims vice president, recently spoke with us on details of how the widget works, if it will be offered for iPhone users, and what's next from State Farm.

Briefly describe how it works.

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