www.newyorklife.com

New York Life was named the top performing life insurance andannuity consumer Web site in DALBAR's WebMonitor Q2 2010 Rankingsand Trending Report. DALBAR evaluates life insurance and annuityWeb sites on a daily basis, and sites are scored on a 100-pointscale on several criteria, which are grouped into five broadcategories: functions, usability, content currency, consistency,and behavior centric. New York Life has also carried the DALBAR"excellent" designation for 25 consecutive quarters, more than sixfull years.

"We are pleased to be recognized by such a prestigiousinstitution as the very best of the best-in-class consumer lifeinsurance and annuity Web sites in the financial servicesindustry," says Kenneth Hittel, vice president of the corporateInternet department at New York Life. "We are committed to offeringInternet users accurate, accessible, and pertinent information tomake important financial decisions for themselves and theirfamilies."

DALBAR's WebMonitor tracks Web site innovations across thefinancial services industry and identifies the industry's bestsites, along with the latest trends and innovations.