Ravello Solutionsannounced a new licensing structure for all of its system suites.The new program called Ravello Flex-Option Pricing is aimed atinsurance companies that typically target ASP and SaaS solutionsfor their initial financial flexibility and lower upfront capitalrequirements.

"While we recognize that in many industries ASP and SaaS modelsare an efficient and cost effective alternative to the standardlicensing model, these structures often force insurance carriers tooperate using the vendor's generic workflows, configurations andpredetermined methodologies," says Andrew J. Serowitz, president ofRavello. "Smaller or start-up carriers are often forced to tradeoff between not differentiating their products for financialreasons or have to make a substantial upfront investment to achievetheir product differentiation. We don't believe insurance companiesshould have to make that trade off."
Given the proprietary nature of insurance company data and the factthat many ASP and SaaS providers utilize multitenant databases,there is always a risk that company data and security could becompromised. Additionally, the insurance company may havedifficulty accessing its data because of a vendor's structuralchallenges or noncooperation. Many times in complex verticals suchas insurance, configuration and customization are only offered tothe largest customers. Ravello Flex-Option Pricing was designed togive clients the option of utilizing a modern high-end enterpriselevel web-based system previously outside of their price range.