NU Online News Service, April 6, 2:55 p.m.EDT

Munich Reinsurance America Inc. announced it has changed itsbrand name from Munich Re America to Munich Re and adopted theMunich Re logo for all marketing materials.

Introduced by Munich Re in September 2009, the new brandpositioning strategy for the U.S. property and casualty insuranceand reinsurance markets .includes two components:

o Strengthening the market's awareness of Munich Re's entirerange of custom products and services.

o Implementing the use of a common brand name--Munich Re--andlogo throughout the organization's reinsurance operations.

"While known for many years as a financially reliable and securerisk partner, our sharpened value proposition includes more thansolid capacity," said Anthony J. Kuczinski, chief executive officerand president of Munich Reinsurance America Inc.

"To maintain our competitiveness in a challenging and dynamicmarket, we must be dynamic, too. Our new proposition recognizesthat fact. It allows us to unleash our organizational know-how,innovative thinking and product synergies to reach an even higherlevel, Mr. Kuczinski said.

He added, "Financial solidity allied with forward-lookingexpertise are the cornerstones of our new position."

A provider of traditional reinsurance solutions, the companysaid it will be placing much more emphasis on positioning itself asa comprehensive provider in the area of risk assumption and risktransfer and using its extensive risk knowledge to developindividual custom solutions for its clients.

Mr. Kuczinski explained, "As the last few years havedemonstrated, financial and insurance risks are not unique to anyspecific market or isolated to any particular location. Many of therisks we face today and will face tomorrow require a 'global way ofthinking' to address them. Adopting a consistent brand nameworldwide is an acknowledgment of the global nature of risks andthe collaborative solutions that all Munich Re companies canprovide to mitigate their impact."

The company said its brand positioning strategy will focus onthree deliverables:

o Offering clients specialist consulting services.

o Devising innovative coverage concepts for new and complexrisks.

o Actively expanding business with insurance pools or inpublic-private partnerships and in specialist primary insuranceniche segments in which risk expertise is the decisive successfactor.

In addition to individualized risk solutions, "our affiliationwith American Modern Insurance Group (purchased by Munich Re in2008) and Hartford Steam Boiler (purchased by Munich Re in 2009)means that we can provide clients with opportunities to expandtheir product offering into niche insurance
products," Mr. Kuczinski said.

Formerly known as American Re, Munich Reinsurance America Inc.changed its brand name to Munich Re America in 2006.