NU Online News Service, March 30, 2:32 p.m. EDT
Insurers have a wealth of customer information they could employ for product marketing, but lacking data-mining strategies, they don't use it, a consulting firm advised.
That inability is a failure of management, not technology, experts said at a webinar sponsored by the New York-based consulting firm Deloitte, titled "Prospecting for Gold in the Insurance Data Mine."
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