Connecture, Inc., a provider of Web-based sales, service, andprocess automation solutions to the health insurance industry, hasannounced a marketing, technology, and reselling partnership withMedicareCRM.

Through this partnership, Connecture and MedicareCRM can offercustomers an integrated solution via a series of real-timeintegration points between their online software platforms. Theagreement also allows Connecture to resell MedicareCRM as part ofthe InsureConnect sales automation suite.

The advantage this partnership brings for health plans is thecombined end-to-end solution will reduce acquisition costs andprocessing time while improving accuracy and increasing customersatisfaction.

"As healthcare reform becomes more of a reality, we have seen anincrease in interest over the last year for a Medicare-centric CRMsolution for our clients with a Medicare Advantage plan," saysDavid Sockel, senior vice president of sales and corporatedevelopment for Connecture. "Regardless of potential impacts fromhealthcare reform, health insurance carriers continue to evaluatetechnology solutions that will help facilitate new membershipgrowth more efficiently. Our partnership is a natural fit, andwe're confident our combined solution will provide our clients theprocess efficiencies, membership growth, and customer service theyexpect."