Aflac has unveiled a new Web site that stars the Aflac duck in aseries of amusing and interactive animations. Aflac.com seeks tocommunicate effectively the need for insurance to consumers andbusinesses alike.

The revamped Web site features an intuitive organizationalstructure, with sections tailored to the needs of consumers,business decision-makers, brokers, and prospective agents.

Each section of aflac.com encourages visitor participation asusers click through and advance to the next page. In addition tothe tools and information found within the site, the home pageprovides visitors with the opportunity to manage their ownaccounts, connect to and interact with the Aflac duck on Facebookand Twitter, find an agent, and obtain claim forms.

"The new aflac.com provides visitors with a dynamic, engaging,and entertaining experience," says Jeff Charney, Aflac senior vicepresident and chief marketing officer. "Whether you are a businessowner, broker, prospective agent, or a consumer looking for ways tohelp protect your family's finances, you'll leave the siteentertained and you'll know exactly how Aflac can work for andbenefit you."

The new aflac.com site was created by Aflac's new media team inpartnership with New York-based Firstborn and the Kaplan ThalerGroup.