Strategy Meets Action (SMA), an analyst firm serving the insurance industry, is expanding the company's insurance practice through the addition of two subject matter and strategy experts, Mark Breading and Mary Ann Garwood.

"Mark and Mary Ann are both exceptional additions to SMA's insurance team with their breadth and depth of experience as well as their strategic thinking and willingness to take a hands-on approach to industry research," says Deb Smallwood, founder of SMA. "With the world and the insurance industry changing so rapidly, it is essential we position SMA to help the entire insurance ecosystem keep pace with these changes. This expansion extends our capacity and capability to accelerate time-sensitive research projects and extends the breadth of our advisory service offerings to both insurance company and solution provider clients."

Breading has held both technical and business roles in sales, consulting, marketing, and business strategy, including roles as IBM's global insurance strategist, marketing leader, and director of global executive conferences for insurance and banking.