This enterprise solution will help insurance carriers managedata to increase customer satisfaction, identify and minimize risk,maximize profitability, and boost efficiencies in underwriting,claims, and marketing processes.

Spectrum supplants the Customer Data Quality Platform and hasbeen expanded to include location intelligence functionality,enabling insurers to better understand their customers and assetsin term of location.

Available on the Spectrum Technology Platform are five solutionareas: data services delivered as part of enterprise data quality;data governance; enterprise location intelligence; dataintegration; and business services addressing specific businessprocess challenges.

New to the Spectrum Technology Platform is an enterprise-routingmodule that can serve as a part of a comprehensive locationintelligence solution or a stand-alone business service. It enablesinsurers to manage travel and logistics operations.

"Insurance companies understand the ramifications of poor dataquality. They live with it everyday in the form of customer servicehiccups, decreased retention rates, and higher claims costs," saysBill Sinn, strategic industry and marketing director at PitneyBowes Business Insight. "The problem lies in addressing the dataissue. Most insurers don't always know where to begin in terms ofstarting a data quality initiative. The modular nature of theSpectrum Technology Platform enables companies to select theservices that best fit their needs today and provides a dataquality foundation that grows with the organization. "