Pitney Bowes Business Insight, a provider of location andcommunication intelligence offerings, hasannounced the availability of a new version of its e-Messagingsolution. With enhanced control and flexibility, e-Messagingversion 1.1 enables insurance carriers to manage and automateeffectively two-way e-mail and short message services (SMS)communications to speed claims processing, increase renewal andquote conversion rates, and iron out peak call center traffic.

e-Messaging v. 1.1 provides auto-categorization of inboundmessages to streamline call center operations and digitally signedoutbound communications to improve customer service, archiving, andregulatory compliance.

A component of the Pitney Bowes Business Insight customercommunication management (CCM) suite, the e-Messaging solutionprovides message delivery management, communication analysis andreporting, and archiving of print, electronic, and mobilecommunications. The new content categorization feature prioritizesand routes inbound e-mail and SMS messages to the appropriatepersonnel based on the message's content and urgency.

This streamlines response and auto-response processing forinbound messaging, improving the overall customer experience. Toguarantee the authenticity of sent messages, e-Messaging v. 1.1 hasa built-in digital signature capability to provide trust in e-mailcommunications from senders to their customers.

"The Pitney Bowes Business Insight e-Messaging solution helpscompanies centrally manage customer communications, includinge-mail and SMS, ensuring branding and compliance," says Bill Sinn,strategic industry and marketing director, Pitney Bowes BusinessInsight. "With the e-Messaging solution, companies can gainimmediate and tangible cost savings across claims, sales, andmarketing; agent self-service; and contact centers as well asensure e-communications comply with legislative requirements. Inaddition, customer service levels can be improved, helping increasecustomer and brand loyalty."