NU Online News Service, April 9, 3:43 p.m.EDT

Trusted Choice, The Independent Insurance Agents & Brokersof America Inc.'s branding program, said it will sponsor themorning and afternoon radio broadcasts of American Public Media's(APM) Marketplace Morning Report and Marketplace.

The broadcasts that will air on APM and National Public Radiobegan this week and will run until June 12.

Sponsorship acknowledgements mention that over 10,000independent insurance agencies across America are "committed totreating customers as people, not policies."

The sponsorship includes at least one spot a week or more inMarketplace Morning Report and one spot a week or more inMarketplace, which airs in the afternoon. These programs have thethird largest audience of any public radio program and the largestweekly audience of any business news show on radio or television,the IIABA.

Launched in October 2001 by the IIABA and several agencyinsurance companies, Trusted Choice educates consumers about thebenefits of using independent agents and brokers for theirinsurance needs: choice of companies, customized policies andadvocacy support.

Trusted Choice is the consumer marketing identity for more than10,400 independent insurance agencies, brokerage firms, theirbranch locations and 53 leading insurance companies.