WASHINGTON–Social networking through technology offers producers and carriers new marketing opportunities to a new base of clients, but there are challenges agencies and companies face as the line between social and business networking blurs, a panel of users said.
Demonstrating the strength of networking, a "secret session" on "Twitter and Social Networking" was held late on the final day of the 33rd AMS User Group National Conference held here last week. The session was not listed on the agenda of meetings, though hints about it were dropped occasionally throughout the conference. The only way attendees found out about the meeting was either through word of mouth or an online social network such as MyFace.com or Twitter.
That fact that so many attended the session, said April Feldt, education specialist for AMS Users Group, only underscored the strength of social networking.
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