The women's issues show "The Balancing Act" will air a segmentMonday featuring two members of the independent agent TrustedChoice branding campaign.

The Lifetime cable network television presentation is titled"Women and Insurance--Are You Covered? What You Need to Know AboutYour Insurance Needs."

Appearing on the program will be agents Sharon Emek, director ofthe CBS Insurance Coverage Group in New York, and Alex Soto,president of InSource Insurance Agency in Miami.

Ms. Emek is former chairwoman of the Independent InsuranceAgents and Brokers of New York Inc. Mr. Soto is former chairman ofthe Alexandria, Va.-based Independent Insurance Agents &Brokers of America and a founding member of Trusted Choice.

"We are pleased 'The Balancing Act' chose Trusted Choice for ourexpertise on the insurance needs of women today," Robert A.Rusbuldt, IIABA president and chief executive officer, said in astatement.

"Sharon and Alex are respected leaders in the independent agencysystem, experts on insurance issues for consumers, and exemplarystewards of the Trusted Choice Pledge of Performance," he said.

The interview is scheduled to air nationally at 7 a.m. Monday,Eastern/Pacific, and 6 a.m. Central/Mountain. It will replay onMarch 4 and March 16. Ms. Emek and Mr. Soto will discuss a varietyof issues including divorce and in-home businesses.

"Sharon and Alex will reveal to the viewers of 'The BalancingAct' the kind of sound advice Trusted Choice agents provide everyday for insurance consumers," said Dave Evans, Trusted Choiceexecutive director. "Trusted Choice agents provide personalizedservice designed to protect the needs of businesses andfamilies."