There is a significant profit potential in the green insurancesegment, according to a recent study by Simon-Kucher &Partners. The study, which polled 1,500 U.S. insurance executives,aimed to determine the sustainability of the segment as well aspotential differences between the needs of green insurancecustomers and traditional insurance customers.
|According to the results, 67 percent of respondents expect greeninsurance to be a durable, considerable, and profitable marketsegment. Seventy-two percent of respondents expect that greeninsurance customers will have a higher willingness-to-pay, and 56percent expect these customers to generate lower costs. Ninety-fourpercent of respondents believe that provider and servicecertification will be important for the success of greeninsurance.
|For more information, visit www2.simon-kucher.com.
Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader
Your access to unlimited PropertyCasualty360 content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- All PropertyCasualty360.com news coverage, best practices, and in-depth analysis.
- Educational webcasts, resources from industry leaders, and informative newsletters.
- Other award-winning websites including BenefitsPRO.com and ThinkAdvisor.com.
Already have an account? Sign In
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
