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Beyond the Credit Score
Personal Lines Success Tips
1. Study each of your insurers' segmentation ratings. Try to carveout niches.
2. Target marketing works in personal lines. Increase your odds ofwinning.
3. It's never been a better time to cross sell. Don't just talkabout it, do it.
4. Keep current clients with outstanding service. They can getmediocre service anywhere.
5. Beef up your Web site. Give clients a reason to use it, such ase-mailing, quotes, policy changes and coverage information. Eventhrow in some fun stuff.
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