Whether you're a one-man operation or a large insurance agency,one of the many issues you're probably struggling with is how andwhen to contact your personal lines clients. In an ideal world, wewould sit down with every client every year and do a completereview of his or her insurance package. Unfortunately, we know thatgiven the normal everyday resources most of us have to work with,this is nearly impossible.
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Don't ignore your core clients
Hire good "front line" people.
Use newsletters as marketing tools.
Conduct an annual review.
Brian E. Hester is regional manager of personal lines andsmall business for Old National Insurance, a full-service insuranceagency based in Indianapolis. He has more than 26 years ofexperience in personal lines sales. Brian can be contacted at812-421-2556 or [email protected].
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