Connecture, Inc., a provider of Web-based sales, service, and process automation solutions to the health insurance industry, has completed the first phase of its new Web site, www.connecture.com. The site offers new content and functionality and provides health plan executives their own navigation paths to Connecture's sales automation software, InsureConnect and InsureConnect EZ.

The new Web site is the latest in Connecture's ongoing branding strategy, which highlights Connecture's position in health insurance sales automation. "We are very excited to offer this new and improved tool for gathering information about Connecture and our products," says Dan Maynard, president and CEO at Connecture. "We know the distinctive design and updated branding offer the user a unique and positive online experience, and the functionality and navigation make it easy for prospective clients to access the information they need to narrow down their search for a sales automation provider."

The executive-path navigation Connecture has introduced is designed around the needs of health insurance executives, with particular focus on the sales, marketing, underwriting, and IT departments, as well as an enterprisewide path. When executives select their particular area of interest, they are taken to a page that highlights how InsureConnect solutions can help them more easily reach their department and organization goals with the aid of automation. "This executive-path approach allows Connecture to reach the user in a more personal way," explains Maynard.