Allstate Insurance Company said it has named Desir?e Rogers as president of social networking to oversee the building of a social network allowing middle-market consumers to connect with each other and share their experiences with financial products.
Allstate said that Ms. Rogers in her newly created position will be responsible for building a social network. The company said in a statement, "Social networks are a new approach to harness the collective experience of consumers through interactive communities, affinity groups and new external relationships."
Previously, Ms. Rogers was president of Peoples Gas and North Shore Gas, now divisions of Integrys Energy Group. In that role, she launched "a range of strategic initiatives to improve customer service and integrate technology into company operations," Allstate said.
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