LAS VEGAS–Insurers focusing on younger customers must develop simplified products and rely less on their sales force and more on technology, according to a group of experts speaking here at the ACORD/LOMA Insurance Systems Forum.
Changes must also be made to reach a growing Hispanic customer base, the group counseled.
The sales focus of insurance companies is moving away from baby boomers and toward generation X and Y buyers, Matthew Josefowicz, director of insurance at Novarica, said at a session yesterday titled "Right or Wrong: Top 10 Analyst Predictions."
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