The Arizona Insurance Information Association, in an effort toexpand their reach, said it has changed its name to the ArizonaInsurance Council.

“The new name goes beyond information dissemination to anaggressive education outreach where our audiences live and work,”said Ron Williams, executive director of the re-branded AIC.

“The new AIC is building partnerships to improve public safetyand reduce insurance losses that ultimately benefit consumers,” headded.

Under its new name, the group plans to engage in educationefforts and to form partnerships with safety and loss mitigationgroups in the state.

AIC said its board of directors hopes to take a more proactivestance in reaching out to insurance consumers in the state toenhance the understanding of insurance and the protections itprovides in everyday life.

Along those lines, the group announced a new Web site aimed atconsumers, azinsurance.org, to offer consumer access to informationregarding homeowners and auto insurance as well as other propertyand casualty lines. Among the information posted on the site is alink to help parents and their children understand the state's newTeen Driver Safety Law, which takes effect July 1.