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(The following article is based on Mr. Look's presentation atthe Target Markets Program Administrators Association's Mid-YearMeeting, held in May in Atlanta, Ga.)
Your strategic advantage
Budgeting
can't
Research and analysis
Tactics
Print advertising:
Directories:
Web sites:
E-marketing:
Public relations:
Conferences:
Newsletters:
Telemarketing:
Tracking
Richard Look is president of Vertibrands Inc., a full-servicemarketing communications firm specializing in programadministrators and retail agencies in non-competing markets. Priorto forming Vertibrands earlier this year, Mr. Look directed thefield marketing unit of Commonwealth Risk and its 12 MGA clientsfor four years, ultimately joining Venture Programs in 2003 as vicepresident of communications.
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