The American College, Bryn Mawr, has announced the launch of anew Web site designed to better serve students, alumni, consumers,and other constituents seeking information about the nation'sleading financial services educator. The Web site offers a vastlyimproved browsing experience with new features and onlineenhancements including:

oA simpler and more intuitive navigation that makes access toinformation faster and easier.

oA newly improved keyword search capability for the entire websitethat will assist individuals in connecting directly to specificinformation.

oAn enhanced consumer resource section that makes it simpler forconsumers to find qualified financial advisors in their area.

oPodcasts and streaming audio - including interviews with TheAmerican College's nationally renowned faculty on topics importantto today's financial practitioner.

oInformation about The College's new Centers for AdvancedStudies.

oA ticker that links to current information about recentfinancial services studies and surveys.

"Creating a more user-friendly Web site was an important priorityduring the redesign process," said Keith E. Hickerson, VicePresident, Marketing and Student Success at The
American College. "because we want each of our students and friendsto have an exceptional service experience with us, whether they'retaking a course or just browsing for information. And while thenavigation is simpler, the overall look of the Web site is moredynamic and includes an increased use of flash animation, audio andvideo. This new approach captures the vital and energetic spirit ofThe American College."

The new site can be found at TheAmericanCollege.edu. Improvednavigation means that users are just one or two clicks away frompractical information and applications that can move their careersforward or help them make better financial decisions. A consistent,unified approach to visual design was applied to all levels of thesite, giving it a contemporary look and feel.

Information about The College, contact information and ways tosupport the institution are also easily accessible.

"Our Web site is a great way to keep members of The AmericanCollege community in touch with our latest educational offeringsand events," said Larry Barton, Ph.D., President and ChiefExecutive Officer of The American College. "The new design includeselements that will keep visitors coming back to the site again andagain. It is also dovetails nicely with our robust onlineeducational and study resources."