HYPERLINK "http://www.changesciences.com/cgi-bin/reports.html" Changesciences.com has recently released a report ranking the usability of online auto insurance web sites.
Geico, Progressive, and Esurance ranking first, second, and third, respectively. However, Change Sciences said that direct-to-consumer companies like Geico and Progressive are no longer the only ones that offer customers an option to buy an auto insurance policy online. Over the last six months, Nationwide, Travelers, Liberty Mutual, and American Family insurance companies have developed their web sites to allow customers to purchase auto insurance policies over the internet.
Another highlight of the 45-page report states that 96 percent of auto insurance sites omit at least one pertinent piece of information that consumers find persuasive when learning how the firm will handle their claim.
Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader
Your access to unlimited PropertyCasualty360 content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- All PropertyCasualty360.com news coverage, best practices, and in-depth analysis.
- Educational webcasts, resources from industry leaders, and informative newsletters.
- Other award-winning websites including BenefitsPRO.com and ThinkAdvisor.com.
Already have an account? Sign In
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
